Current:Home > reviewsChipotle and Sweetgreen's short-lived beef over a chicken burrito bowl gets resolved -Mastery Money Tools
Chipotle and Sweetgreen's short-lived beef over a chicken burrito bowl gets resolved
View
Date:2025-04-18 13:43:33
Sweetgreen, it seems, has turned down the the heat brought on by Chipotle Mexican Grill, Inc.'s chicken burrito bowl lawsuit.
The salad chain told NPR it decided to rename its new chipotle chicken menu item, following its fellow fast casual restaurant's legal challenge over the previously named "Chipotle Chicken Burrito Bowl."
"In order to focus on the business and continue serving our guests without distraction, we have decided to rename our bowl to the Chicken + Chipotle Pepper Bowl as part of a tentative agreement to resolve the lawsuit," a spokeswoman for Sweetgreen said in a statement to NPR. "Our mission is to bring customers healthy, elevated and craveable menu items that make you feel good. We are looking forward to putting this lawsuit behind us as we continue to connect more people to real food."
In its complaint filed Tuesday, Chipotle had originally accused Sweetgreen of trademark infringement, trademark dilution and deceptive trade practice. The burrito chain claimed that Sweetgreen attempted to profit off Chipotle's near-identical, directly competitive and well-known product.
The salad chain launched its new menu item in late March as part of the company's expansion beyond green salads and warm grain bowls.
Among Chipotle's complaints were that Sweetgreen's menu item features similar ingredients to its own, and that Sweetgreen makes "prominent use "of the famous Chipotle trademark in various marketing channels, as well as a font "near identical to Chipotle's stylized logo." The lawsuit also claimed Sweetgreen's advertisements feature "a background that is nearly identical to Chipotle's trademarked" Adobo Red color — all with the goal of creating a false association with Chipotle.
Social media accounts associated with Sweetgreen appeared to acknowledge customers' close association between the two companies. In response to a comment on Instagram saying "Chipotle who?!" to Sweetgreen's announcement of the new menu item, the restaurant said, "you said it, not us," and included an emoji meant to indicate "zipped lips," the lawsuit alleges.
veryGood! (937)
Related
- Sam Taylor
- Comeback complete: Bills safety Damar Hamlin makes 53-man roster after cardiac arrest
- Shooting at White Sox game happened after woman hid gun in belly, per report
- Life in a 'safe' Ukrainian town as war grinds on
- 'No Good Deed': Who's the killer in the Netflix comedy? And will there be a Season 2?
- Russia earns less from oil and spends more on war. So far, sanctions are working like a slow poison
- Michigan man won $835k this year after winning online lottery twice
- Hurricane Idalia takes aim at Florida as evacuations ordered, schools close
- Nearly 400 USAID contract employees laid off in wake of Trump's 'stop work' order
- HBO shines a light on scams in 'Telemarketers' and 'BS High'
Ranking
- Sonya Massey's father decries possible release of former deputy charged with her death
- HBO shines a light on scams in 'Telemarketers' and 'BS High'
- Travis Scott announces Utopia-Circus Maximus Tour: These are the 28 tour dates
- Dr. Berne's expands eye drop recall over possible bacterial and fungal contamination
- How to watch the 'Blue Bloods' Season 14 finale: Final episode premiere date, cast
- Amazon Reviewers Swear By This Genius Cleaning Ball to Keep Their Bags Dirt & Crumb-Free
- Our Place Sale: Save Up to 26% On the Cult Fave Cookware Brand
- Top CEOs call on Biden administration to address migrant influx in New York
Recommendation
Juan Soto to be introduced by Mets at Citi Field after striking record $765 million, 15
Longest alligator in Mississippi history captured by hunters
Nebraska tight end Arik Gilbert arrested on burglary charge
Wisconsin Republicans revive income tax cut after Evers vetoed similar plan
Tarte Shape Tape Concealer Sells Once Every 4 Seconds: Get 50% Off Before It's Gone
Should you stand or sit at a concert? Adele fan ignites debate
Remembering victims of the racially motivated Jacksonville Dollar General shooting
Singer Ray Jacobs, Known as AUGUST 08, Dead at 31